webeloquence.co.uk

Good writing is good writing, in whichever medium it appears.

Good writing is the kind that you keep reading, even if you’re peering at a paper over someone’s shoulder in the train.

It’s compelling, engaging, attractive, surprising; it’s whatever you want it to be.

The only quality that’s shared by high quality writing is its irresistibility. It makes you want to keep reading, even when it’s hard to do so.

Words that work online

There are certain rules that will help you, you’re writing words to be read on screen.

This site’s designed to help you understand what goes into creating compelling on-screen copy for websites, intranets, extranets, even mobile devices.

It will help you if you’re creating the words, or if you’re paying someone else to write them for you.

It’s also part of a rather obsessive mission to improve the standard of writing on the web.