Working with pictures

They’re so quick, they’re so pretty, and however beautiful your words are, the pictures will always get looked at first.

The good news is that you can make them work for you.

Working with visual folk

If you’re fortunate, you will at some point work as part of a team with an art director or designer (the person who’s in charge of the look of what you’re working on).

Your writing will improve and you’ll have found a professional best friend to last you a lifetime.

You’ll also discover that designers and art directors can be great with words. They’re used to working with them, can come up with excellent ideas, and they’ll kick up the proverbial butt if you’re writing begins to look lazy. They’re often just what you need.

Make the pictures work for you

There’s no point in having a picture that communicates the same thing as the words underneath it. Visuals and words should enhance one another. The example’s below.

A cow, grazing in a field

Cow

The same cow, grazing in a field

Mother

 

(Web Eloquence is grateful to Atli Harðarson for this beautiful photo.)

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