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These are useful books about writing. The one thing they’ve got in common is that they’re written by people who’ve made a great living out of being professional writers.

Read these (in no particular order)

It’s Not How Good You Are, It’s How Good You Want To Be
by Paul Arden: superb copywriter, great judge of ideas.

Essential English: For Journalists, Editors and Writers (Pimlico)
by the great Harold Evans. Keep this one on your desk.

Six Thinking Hats
by Edward de Bono. While you’re at it, read his other books about creative thinking too.

Confessions of an Advertising Man
Ogilvy on Advertising
both David Ogilvy, the grandaddy of all advertising copywriters, founder of empires, ‘poet and killer’.

Book suggestions please

Send them to books@webeloquence.co.uk.

Useful sites

Web writing tips, distilled from Jakob Nielsen
The BBC’s TV and radio news writing style guide
BBC writer’s room, tips, discussions and submissions
The Guardian’s online style guide

Nice copy online

moo.com
Innocent drinks
BoingBoing.net
GapingVoid.com

Site suggestions please

Send your “Oi, Web Eloquence: read this” emails to info@webeloquence.co.uk.